Since the woman sitting behind me on the plane insisted on talking the entire 3+ hr. flight out here, thus keeping me from my nap, I ended up having a great conversation with the gentleman sitting next to me. He and his family share my enthusiasm for multiple music genres; one daughter attends the Berklee College of Music and his other daughter has started promoting bands, she will hve a couple performing at SXSW. There was one deficiency, he's not a big fan of operas...oh well, to each his own.

Anyway, I mentioned that I was going to The GRAMMYs and he said he hadn't watched the telecast in years, which surprised me. How could someone who enjoyed music so much, not celebrate with musicians, lyricists and artists on their big night? When I asked why, he said the show stopped televising the awards he wanted to see, and on this point I could not disagree; however, through this journey of over the past few weeks, I've learned a thing or two.

The GRAMMYs will give out 100+ awards tomorrow and it would be impossible to do that during a live telecast -- the show would be 6+ hours. To their credit, The GRAMMYs are engaging social media to bring the celebration to the people. They're live-streaming the "pre-telecast" awards tomorrow, which includes categories such as Gospel, spoken word, Classical, etc.; they have a couple of "professional" bloggers, your's truly and @arjanwrites, and they have created profiles in some of the major online communities, such as Twitter and Facebook.

So I hope you will tune in tomorrow to view the The GRAMMY's webcast. Let's show them we care about the music...all of it.

- Shannon Renee